Secret dating website
“People are like, ‘Oh my God, that’s so fucking sad,’” Raya solves the privacy problem through careful curation, as well as its interface: Try to screenshot someone’s profile, and you’ll get an alert threatening to kick you off the network if the photo makes it online.
Users’ profiles — or “stories” — are series of images set to single tracks of music, a vibe that’s more bar mitzvah slideshow than cutting-edge social network.
The result is something like one of those unmarked nightclubs, except it’s in your phone, and peppered with vloggers and net artists in addition to models and Disney stars of yore.
Raya isn’t the first online dating service to try to harness celebrity and status to cultivate an image of exclusivity — its strategy, however, seems shrewder than most.
“You see people who you would never go up to in public,” the friend who invited me said.
“But then they match with you and you’re messaging.